The Indian corporate world mourns the loss of Susim Mukul Datta, former Chairman of Hindustan Unilever Ltd. (HUL), who passed away in Mumbai on July 5, 2025. A towering figure in the fast-moving consumer goods (FMCG) sector, Datta’s legacy spans over four decades of transformative leadership. This article reflects on his illustrious career, contributions, and impact, drawing from recent reports and tributes.
A Storied Career at Hindustan Unilever
Susim Mukul Datta joined Hindustan Lever (now HUL) in the 1950s, rising through the ranks over nearly four decades to become Chairman from 1990 to 1996. During his tenure, he revolutionized HUL’s operations, cementing its position as India’s leading FMCG company. A key milestone was overseeing the landmark Brooke Bond-Lipton merger in 1993, which strengthened HUL’s dominance in the tea and beverage market, integrating brands like Taj Mahal and Red Label into its portfolio. His focus on rural marketing strategies expanded HUL’s reach, making household brands like Lifebuoy and Wheel accessible across India’s hinterlands.
Datta’s strategic vision drove HUL’s market capitalization growth and operational efficiency, setting a benchmark for corporate governance and innovation in the FMCG sector. His leadership extended beyond HUL, as he served as Non-Executive Chairman for organizations like IL&FS Investment Managers Ltd., Tata Trustee Co. Pvt Ltd., Philips India Ltd., Castrol India Ltd., Peerless General Finance & Investment Co. Ltd., and Linde India Ltd.
Who Was Susim Mukul Datta?
Born in Kolkata, Susim Mukul Datta was a seasoned corporate executive with a career spanning over 21 companies. Educated at the University of Calcutta, he brought a deep understanding of global markets, particularly in Asia, to his roles. His expertise covered manufacturing, operations, business development, and international management, making him a sought-after leader and board member.
Datta’s boardroom presence was formidable, serving as a non-executive director at companies like Transport Corp. of India Ltd., Speciality Restaurants Ltd., and ICI India Ltd. He was also a member of the Indian Institute of Management Calcutta and the Society of Chemical Industry, reflecting his influence in both business and academia. His contributions to corporate governance and strategic growth earned him respect as a stalwart of Indian industry.
Tributes and Legacy
The corporate community expressed profound grief at Datta’s passing. A post on X by @DebashisSarkar described him as a “true institution builder” whose indelible mark on Hindustan Lever would not be forgotten. Another user, @SandipGhose, called him a “doyen and icon,” noting the rapid loss of a generation of business leaders. These sentiments underscore Datta’s lasting impact on India’s corporate landscape.
Clarification on Name
Reports interchangeably refer to him as Susim Dutta and Susim Mukul Datta. The correct name, as confirmed by sources like MarketScreener and posts on X, is Susim Mukul Datta. The variation likely stems from typographical errors or informal usage in media.
Impact on Indian Business
Datta’s tenure at HUL coincided with India’s economic liberalization, a period when HUL adapted to a competitive market. His rural marketing initiatives, like Project Shakti (later expanded under successors), empowered rural entrepreneurs and deepened HUL’s market penetration. The Brooke Bond-Lipton merger, valued at over ₹1,000 crore at the time, was a masterstroke that solidified HUL’s leadership in the FMCG sector, contributing to its market cap reaching ₹6.2 trillion by 2023 under later leadership.
Conclusion
Susim Mukul Datta’s passing on July 5, 2025, marks the end of an era for Indian business. His transformative leadership at HUL, strategic mergers, and rural marketing innovations reshaped the FMCG industry. As a board member across diverse sectors, he influenced corporate governance and growth strategies for decades. His legacy serves as a reminder of the power of visionary leadership in navigating economic transitions. The corporate community will continue to draw inspiration from his contributions.
Disclaimer: This article is for educational purposes and does not constitute investment or professional advice.